Concept Proposal and Board

Part B Concept Proposal and Board

Assessment Requirements:

This part comprises of a concept proposal and a concept board that should follow on from part A above. Therefore, the work that you have done in the first part of the report (critical situational analysis and business justification report) will be relevant to this element of the coursework. Now that you have chosen your brand (Tiptree Conserves or Hipp Organic) you must now produce:

a) A concept proposal outlining and justifying your brand extension (NB. Developing a concept is the third stage of the linear new product development process and has been covered in lectures and previous tutorials.) b) A concept board (to accompany the concept proposal). The Concept Proposal – Guidance 1. You are to produce a word –processed concept proposal, maximum 1,500 words; in report format. That said it is important to use relevant headings and sub-headings. This must justify the proposed new branded article (brand extension) by referring to market factors and, especially, brand theory. 2. This must include a product description, using the terminology covered in Keller and other academic sources 3. Apply relevant brand language concepts and theory (brand name analysis, brand heritage analysis, four building blocks and brand image), throughout the report to explain and justify your concept proposal. This is your opportunity to show initiative and to demonstrate how much you have learnt from the text-book on brand concepts and theory. 4. Apply the brand image transfer model and discuss how you aim to maintain and transfer aspects of the brands heritage. All dimensions of the brand image transfer model must be referred to. 5. Use the Harvard referencing method.

#Concept #Proposal #Board

Table of Contents

Calculate your order
Pages (275 words)
Standard price: $0.00

Latest Reviews

Impressed with the sample above? Wait there is more

Related Questions

Chapter 4 Marketing 4.0 In The Digital Economy

Read Chapter 4 from the text and then response the questions accordingly in 2 pages. Questions: How can your brand develop a powerful differentiation

Balanced Scorecard – Implementing Change

Any large scale change endeavor requires a great deal of effort to implement. Implementing a corporate-wide balanced scorecard (BSC)-based performance management system is no different.

Project Management (MGT 323 )

Sahara Heat Exchangers Ltd. is into building quality industrial boilers since 1984. By 2000, it was the second largest boiler manufacturer in UAE. The company

New questions