Description Apply effective customer experience management within a service sector business to maximize customer engagement. You need to define customer experience management, the goals of CEM, to analyse the use of touch points, the stages of the customer experience, mapping and designing the brand experience and structuring touch points to measure and evaluate. All this for Thomas Cook. An academic poster illustrating customer service strategies for Thomas Cook: Create an academic poster in which to demonstrate the application of effective customer experience management to maximise customer engagement at Thomas Cook. Guidance for poster: – You are required in your poster to illustrate customer service strategies in travel and tourism sector. – Demonstrate how Thomas Cook’s customer service strategies create and develop the customer experience in a way that meets the needs of the customer and business standards. – You may use different media while creating the poster (PPT would be fine).
#Customer #Experience #Management
