A Study of Sustainability: Identify the name of the organisation and

Environmentalists tell us we cannot continue to consume resources at the rate we currently do. If BRICS countries develop to consume resources at the same rate as the USA we will need 6 Planet Earths to sustain that life style. This reality is stark. It means we need to change the way we live. Businesses are beginning to wake up to these realities and there are many good case studies that show practical examples of better practice, i.e. more sustainable behaviour. Companies are adopting Sustainability Strategies. Some are calling it Sustainability, some call it Going Green, being Eco-Friendly, the Circular Economy… there are numerous names for this activity.

Deliverables and Assessment Breakdown Your challenge in this assignment is to prepare a Management Briefing Document to educate a sceptical Managing Director (MD).

To explain to him/her why his/her company ought to adopt a Sustainability policy/culture and why in the long term his/her company may be better off for doing so. Choose an organisation you are interested in. 1. Identify the name of the organisation and its products or services (5% word count) 2. In the form of a literature review: A. Explore the subject of sustainability describing initiatives of good practice and who are known to be the exemplary practitioners. B. Explain the justification for adopting a sustainability strategy. Why is it important to the environment and to the organisation? C. What are the potential benefits of adoption? What would be the effect of not adopting? (50% word count) 3. Consider your chosen organisation: A. Select one Sustainability initiative you would like your chosen organisation to adopt. Describe why you would like to see the organisation adopting that initiative. B. Explain what would be the benefits to them of adopting the initiative, and what would be the type of costs the organisation would have to meet in order to introduce the initiative. (30% word count) 4. Looking to the future: Choose one Sustainability initiative that is of interest to you. Give a forecast of how you think it might develop in the future. (15% word count)

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