Advertising Plan

 You will create an Advertising Plan (not a Marketing Plan). You can create the plan based on the NU Advertising Brief from Week 3 or on another company you work for, or one you would like to work for. Use the guideline here to help you with your plan. As you go through and create […]

Psychological/Emotional Influencers in advertising

1. Introduction 2. statement of the problem: The potential benfetes of using emotional advertising methodes in marketing products. 3. purpose of the study: discovering new elements to emotional advertising 4. gaps in research 5. research questions 6. hypothesis development 7. research methodology: Case studies, Advances in advertising research (Vol.2) 8. reasearch model 9. instrument development […]

This year’s Super Bowl advertising

 Overview: The Super Bowl is a big PR, advertising, marketing, cultural phenomenon. Everyone is talking about the ads, etc. Write a paper about one topic, within the “creative industries, as it relates to this year’s Super Bowl. You can write about anything as long as it is related (no sports). Specifics: Sources: You will need […]

Media Journal 9: Advertising

Media Journal 9: Advertising  Minimum 2 full pages (your writing goes all the way to the bottom of page two), not including cover sheet. No abstract required.  Write using multiple paragraphs, each of 8-10 well-developed sentences. No formal thesis required. Organize your journal as you see fit. What to do:  Using YouTube […]

Advertising and women’s buying behaviors, confidence, and factors

Buying behavior of women when it comes to online shopping. (websites, apps, etc.) What are the most important factors of decision making process to purchase the products (ads, repeated ads, product itself, product features, benefits, price, quality, shipping price, shipping speed, brand recognition, etc.) The importance of women’s portrayal in advertising and media. What effects […]

Develop an advertising brief: Advertising Campaigns

 Please incorporated excel and some analyses in the assessment. – Some instructions for question ONE your organisation is planning to create and launch a new product (choose a product relevant to your organisation). It is your job to develop the advertising campaign for this product. Develop an advertising brief. The advertising Brief: Start with the […]